Founding cohort is open

See what's shifting before your sales do.

A weekly trend report built for founder-led consumer brands. Every signal comes with evidence, mapped to your own SKUs, and every call we make gets scored. So you know how often we're right.

Three brands selected. Eight weeks. On the house.
What we keep seeing

Cycles compressed. Reaction time didn't.

Every founder we speak to says some version of the same thing. The market moves faster than it used to, ad costs keep climbing, and the sales dashboard only confirms what already happened.

3.5×
Trend cycles shortened
Categories that used to run on 12-month cycles now flip in three to four. The reorder logic that worked last year quietly stops working.
2.4×
Meta CAC keeps climbing
The cost of finding a new customer has more than doubled in two years. Selling last season's stock at that CAC eats the margin alive.
6mo
Sales lag hides the shift
By the time a decline shows up in your sales dashboard, the trend already moved six months ago. You're reacting, not deciding.
How it works

Every Monday. Before the market moves.

One report, one call, one clear next action. That's it. Nothing to log into and stare at, no metrics to interpret on your own.

01 · CONNECT
Share your data once.
Shopify, WooCommerce, POS exports, store spreadsheets. Whatever you already have works. We sign an NDA before we look at anything, and setup takes an afternoon.
02 · READ
The report lands Monday 7 AM.
Five sections, every time. Trend signals with the evidence behind them, SKU-level actions, a watchlist, and last week's calls scored honestly against what actually happened. Six minutes to read.
03 · DECIDE
Thirty-minute review call.
Same slot every week. We go through the calls that matter and argue the ones we're not sure about. You leave with three decisions to hand your team: cut, push, or watch.
A real call

One shift. Forty lakh in exposure.

Anonymized from a live pilot. One signal, spotted early, and this is what it was worth on the balance sheet.

“Slim-fit corduroy was our hero for eighteen months. Then the fit conversation flipped, and we missed it by a whole season. This report showed us what our sales dashboard would have taken another quarter to admit.”Founder, men's apparel brand · ₹8 crore revenue
Slim-fit corduroy · 24 months
-87% from peak
peaknow
SKUs affected
14
Aging stock
₹42L
Signal age
Wk-3
Where it works

Built for categories where months matter.

Anywhere a trend cycle is measured in weeks instead of years, and a stocking decision can move the whole P&L. The shorter your shelf life, the more this compounds.

Apparel & fashion
Fit shifts, print cycles, seasonal drops. This is where inventory ages fastest and margin quietly dies.
Restaurants & F&B
Menu evolution, dish trends, cuisine crossovers. When a new format lands, the window to catch it is small.
Beauty & personal care
Ingredient hype, TikTok routines, new formats every quarter. The fastest signal-to-shelf category we track.
Footwear & accessories
Silhouette shifts, colorway cycles, form-factor turns. Small catalogs, big impact when a trend flips.
Home & lifestyle
Décor palettes, format changes, seasonal ranges. Longer cycles, but each unit carries a lot of weight.
Fitness & wellness
Protocols, formats, ingredient-led supplements. Founder-led, and highly trend-sensitive.
Founding cohort

Three brands. Eight weeks. Zero fee.

A partnership, not a trial. We choose you as much as you choose us.
01

The real weekly report

Not a trial version. The actual weekly report, delivered every Monday for eight weeks straight.

02

Founder on both sides

You show up to the weekly call. So does the founder of TrendSense. Every week.

03

Founding rate, locked for life

If you continue after eight weeks, you keep the founding rate for good. No pricing traps, no surprise hikes.

Two doors

Ready to talk. Or ready to watch.

Book a demo if you're serious about the pilot. Join the waitlist if you'd rather just hear when the next cohort opens. One form each, both take a minute.

Founding partner track
Book a demo
A 30-minute call with the founder. If it feels like a fit on both sides, you're in the running for the pilot.
Received. We'll reply within 24 hours.
Something went wrong. Please email info@ellvero.com directly.
Waitlist
Stay in the loop
We'll write when the next cohort opens. No newsletter, no drip campaign. Just a note when the door is open again.
You're on the list. Talk soon.
Something went wrong. Try again.